According to comScore, an internet business analyst firm, Americans spend approximately 14% of their time on social networking sites.
Yes you read that right…. FOURTEEN PERCENT
This is why the majority of business owners around the world now use social media to grow and promote their enterprises. It is essential that you know how to effectively use social media for your business and to prevent you from wasting your time updating your Facebook page, and sending out tweets when no one really has any interest in reading them.
Here are the Top 5 social media tips to get you started.
NUMBERS ARE NOT EVERYTHING
Having thousands of fans or followers does not necessarily translate into sales. Even if you are not promoting a business and you have thousands of friends, it does not mean that you are going to have more social interactions, especially if you do not have anything in common. This is a huge problem with new marketers believing that the more connections they have, the more successful they will be. What you need to do is focus on your own content rather than the amount of people you can connect with on a personal level because its your business product or service that you are trying to promote or sell and so by sticking to posting relevant and interesting content you will organically grow a following of people who are genuinely interested in your Niche and then you will start to get more interaction from them (including sales)
Spending copious amounts of time looking for followers, when they have no interest in you or your products is a waste of time.
STICK WITH THE FREE AND SIMPLE SERVICES
Believe it or not you can actually achieve just as much in terms of promotion with a service that is free than with one you have to pay for.
If you are new to the world of social media you should start with a simple site such as Twitter and Facebook which both have millions of users worldwide. and through your connections you can have a reach far wider than you thought possible.
Never assume free is worse than paid, yes in most cases we get what we pay for, but in this industry where there is an internet connection established, free can do you just as much of a good service as paid for.
Don’t get me wrong, paid for will undoubtedly have more options and provide you with tools that free will not, but paid for services are something you can consider once you start making sales.
LIMIT YOUR EFFORTS
You don’t need to have a profile on every single social networking site. If you have 20 social media accounts how do you think you will find the time to update them all? how do you think this will affect your time management? Stick to a handful of the best sites and link them all together. For example, you can have your twitter page link to your blog and Facebook page.
BE MORE SOCIABLE
Instead of directly selling your products or services, try to simply engage your followers in conversation.
Social media takes a different approach than other web-based techniques such as email marketing. You have to sell yourself as well as your business. Remember the word “Social” in Social media, if you’re all about the business you will struggle to build a real interactive community
Refrain from writing fake positive reviews to gain popularity, savvy social media users will see through this and it could harm your reputation.
It doesn’t matter if what you have to say may ruffle a few feathers, people prefer honesty, and alternative views initiate healthy debates. It doesn’t even matter if you’re posting a negative review, Just be sure you know about what your posting about rather than posting fake reviews copied from other sites.
Follow these Top 5 social media tips if you want your business to be a success online.
Do you have another tips that have helped you be successful online? Let us know in the comments below.